3 Steps is Starting a Mind Blowing Boot Camp for your Health Club

In today's market place you not only have to be creative but you also need to be in a position to deliver. As a fitness pro, if you have spent any time researching ways to increase the profits you generate from your business, you know that boot camps are a superb way to do just that.

Running a fitness boot camp makes it easy to :

* Book multiple clients at the same time, accelerating your productivity
* Train folk with tiny or no equipment
* Set everything up without having your own gym or studio
* Work with huge groups of people all at the same time
* Earn more revenue per hour without doing more work


Folk are flocking to these boot camps because they're fun, effective, and convenient. Health club owners are missing a huge quantity of money.

And since you can perform fitness boot camps at local parks, playgrounds, or even in your own backyard, there's no need for a gym membership - or any overhead fees for you. That means the average Joe personal tutor can suck up massive quantity of business with some simple advertisements. This leaves you Joe gym owner with less clients, less money and more fears.

So let go over a few thing to consider before just hopping into doing boot camps, then I am going to help you get the ball rolling.

(Step One)
Ask why?The first question to ask is what are your long term goal is in regards to your personal coaching profits center. If your not producing at least 25% of your club money in some type of personal coaching, boot camps, weight loss, etc then you not running a successful club. Now you may be saying "wait, I am not making that sort of cash on PT but I'm doing ok." I can just say that different folk may have different standards for success.

If your goal is to maximize your profits and scale back your workload then boot camps are great way to do just that. So what is a fitness boot camp? The term "boot camp" just means enormous group coaching. A boot camp will ideally have 10-20 clients. Sessions will last 60-90 mins. The price tag should be between $125-$199. Everyone knows that one on one PT sessions are a waste of time. Sure if a customer wants to pay you $90.00 per 1 hour sessions take the money, but your personal coaching profit center will never grow if you are still thinking Oldschool.

(Step 2)
Location. This is the most important choice considering the quantity of FREE referral promoting you can get, not to mention social proof for the program. Locations like parking lots ( in front of your club ), parks, group fitness room ( aerobics room ) serve as a great areas, as there is a guarantee of lots of foot traffic passing your way that may definitely have an interest in your product. This is the most vital choice considering the quantity of FREE referral promoting you can get, not to mention social evidence for the program.

(Step Three)
Selling. I can't revile our full selling program for boot camps but I am going to tell you the most valuable some of it. This alone can fill your boot camp in 1 month.
The Human poster advertisement. Never underestimate the power of the human mouth! People love to talk, around the water cooler, on the golf course, in your well-being club, on the loo. So how can you capitalize on our bad habit of gossiping? Give away a free month by month pass to a client and 2 t-shirts with your boot camp theme trademark so as long as they promise to do three things ;

* They can't tell anybody that you gave it to them free.

* They can't be an energy hog. When they come to boot camp they need to bring it! No complaining about being exhausted.

* They need to referrer 1 person a month. This is very simple and if you need a few folks to get the 10 member minimum the "human billboards" can fill the opening.

* They must wear the t-shirt to each class.

* They must give 1 positive video testimonial, you tube video comment and blog comment every month. ( This is part of bigger promoting plan that we offer to our selling clients )

Charge them nothing. As long as you've got an overwhelming program prepared, word will be traveling quickly . This is also a great way to get some feedback on your product and make any last minute adjustments required. ( Hitting two birds with 1 stone )
.

And now here is a unique promo idea to run in the slow days of summer. Most fitness info marketers "give up" during July and August, believing that everyone is on holidays and no one will obtain workout programs over the summer. Well, I don't agree with that way of thinking.

In this era, most Americans seldom use all of their vacations anyhow - not the average worker even gets that many days off.

You can promote all sorts of things during the summer...such as a promo before or after you go on your own summer holiday, or merely a "Summer Break" sale for people who have got away from their workouts and spending too much time on the terrace and need some inducement to get back on track.

And eventually, you can run a Back to faculty / End of Summer / work Day promotion to get folks back to your camps after a summer away from boot camp workouts. Last year, I had tons of fun with a humorous email I sent out the day following Labor Day. This touch of humor tied in with the holiday led on to a great day of sales. There was no special promotion, just the good use of tying in a vacation to regular contact with my list.

September is the third busiest time of the year for boot camp workouts, and I'll be preparing a special set of vacation fitness boot camp promotion ideas for that time of the year soon!

I hope my artical here at Blogspot was helpful. For more helpful tips or other articals take a look at 3 Steps is Starting a Mind Blowing Boot Camp for your Health Club

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